Privacy Policy

Legal entity name: Avid Turf LLC, DBA Avid Home Services
Address: 4012 S River Rd, St. George, UT 84790
Contact email: jason@avidturf.com

By using the Site or submitting information to us, you agree to the terms below. If you do not agree, do not use the Site or submit your information.

1. Information We Collect

Information you provide directly:

• Name, phone number, email address, and property address when you request a quote, fill out a lead form, or contact us
• Project details you share, such as photos of your property, timeline, and budget
• Payment and billing information if you become a customer
• Any information you provide in text messages, calls, or emails with our team

Information collected automatically:

• IP address, device type, browser type, and pages visited on the Site
• Cookies and similar tracking technologies, including the Meta (Facebook/Instagram) pixel used for ad targeting and conversion tracking
• Form interaction data from lead capture tools (including instant forms run through Meta Lead Ads)

Information from third parties:

• Data passed to us by Meta when you submit an instant form ad
• Information from review platforms (Google, Yelp) if you leave a public review referencing your project

2. How We Use Your Information

We use your information to:

• Provide quotes, schedule consultations, and deliver installation services
• Contact you by phone, text message, or email about your quote or project status
• Run and measure advertising campaigns, including retargeting on Meta platforms
• Send follow-up messages, including automated text sequences, related to your inquiry
• Improve the Site and our marketing
• Respond to reviews and customer service inquiries
• Comply with legal obligations and enforce our agreements

3. SMS and Text Message Consent

By submitting your phone number through our Site, a lead form, or an ad, you consent to receive text messages from Avid Home Services, including automated messages, related to your quote, project updates, and follow-up offers. Message and data rates may apply. Message frequency varies.

Consent to receive texts is not a condition of purchase. You may opt out at any time by replying STOP to any text message. You may reply HELP for assistance. After opting out, you will receive one final confirmation message and no further texts unless you opt back in.

We do not sell or share your phone number with unrelated third parties for their own marketing purposes.

4. How We Share Your Information

We share information with:

• Service providers who support our operations, including scheduling software, texting and automation platforms (such as ManyChat), payment processors, and customer relationship management tools
• Advertising platforms (Meta) for ad delivery and conversion measurement, in accordance with their own privacy terms
• Subcontractors or installation partners directly involved in completing your project, limited to what is necessary to perform the work
• Government authorities or other parties when required by law, subpoena, or to protect our legal rights

We do not sell your personal information to data brokers.

5. Cookies and Tracking

The Site uses cookies and pixels to measure ad performance and improve user experience. You can control cookies through your browser settings. Disabling cookies may limit some Site functionality. We use the Meta pixel to track conversions from our advertising campaigns; Meta’s use of this data is governed by its own privacy policy.

6. Data Retention

We retain your information for as long as needed to provide services, respond to inquiries, meet legal and tax obligations, and resolve disputes. Lead and quote information that does not convert to a project is retained for marketing and remarketing purposes unless you request deletion.

7. Your Rights and Choices

Depending on your state of residence, you may have rights to:

• Request access to the personal information we hold about you
• Request correction or deletion of your information
• Opt out of marketing communications, including text messages (reply STOP) and email (use the unsubscribe link)

To exercise these rights, contact us at jason@avidturf.com. We will respond within a reasonable time and may need to verify your identity before processing a request.

8. Children’s Privacy

The Site and our services are not directed at anyone under 18. We do not knowingly collect information from children. If you believe a minor has provided us information, contact us and we will delete it.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

The Site may link to third-party sites, including review platforms and social media. We are not responsible for the privacy practices of those sites. Review their policies separately.

11. Changes to This Policy

We may update this Privacy Policy periodically. The effective date at the top will reflect the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

Questions about this Privacy Policy or your information can be directed to: jason@avidturf.com